Utilizing Social Media to Promote Live Pub Events
Promoting live pub events becomes considerably bit easier when you learn to utilise the power of social media to your advantage. In recent years, social media platforms such as Facebook, Twitter, and Instagram have leveled the playing field, allowing pubs to reach vast audiences for their various live events such as pub quizzes or live music nights without incurring hefty advertising costs.
To begin with, Facebook is a powerful social media resource for pubs. It’s an established platform that can reach a wide demographic. By creating a Facebook event for your live event, your pub can easily disseminate information regarding the date, time, and other details about the event. Additionally, the platform includes a ‘Share’ feature that attendees can utilise, allowing them to invite their friends, indirectly promoting the event further. This has the potential to enrich your attendee list and bring a new crowd to your pub.
Instagram, on the other hand, thrives on visual content. Aesthetically pleasing photos and videos are key to attracting an audience’s attention. With Instagram, posts about upcoming live events can be made enticing with the use of professional photos or videos. Utilize ‘Instagram Stories’ and ‘Highlights’ to corner the attention of your followers, displaying the ambiance and excitement of past or upcoming events. Instagram also allows direct connection with local influencers who could potentially boost your event’s reach.
Twitter is another platform pubs can effectively use for spreading the word about their live events. It works best for rapid, frequent updates. For example, you could share a countdown towards the event or post live updates during the event. Interestingly, Twitter users often engage with content posted by businesses more than on other platforms, this interaction could boost your pub’s profile and its live events.
One important point, whichever platform you choose, is to encourage attendee interaction. Shareable content, competitions with incentives or sneak peeks can encourage attendees to interact with your posts, making them more visible to others, and enhancing the likelihood of converting their friends into attendees as well.
Lastly, remember to consistently use and engage with your followers via your hashtag. Unique hashtags for your event can become a trending topic and increase visibility. For instance, a hashtag like “#JoBurgQuizNight” used consistently across all social media platforms can effortlessly collate all of your content, making it easier for potential attendees to see all related posts at a glance.
In conclusion, using social media to promote live pub events can reach a wider audience than traditional advertising methods and at a fraction of the cost. It is essential to identify the right platform for your specific target audience, consistently engage with posts and use unique, event-based hashtags to curate and boost your events.
Whether you run a staple quiz night or host a spectacular live music event, make sure to leverage the power of social media to turn pint-drinkers into dedicated pub-goers!